Articles

The Process of Designing a Logo

You are exposed to hundreds upon thousands of logos every single day. You can think of a logo like the visual identity of a service or product. Sure, the service or product probably has a name, but if the name were taken away from well-known products, you would still be able to identify them without words.

PUTTING THE COMMUNICATION BACK INTO COMMUNICATION GRAPHICS

First off, what is "Communication Graphics?" It might sound a little strange at first, because most of us think of "communication" as a verbal way of expressing words or thoughts, and graphics is more of an artsy non-verbal thing of its own. But in reality these two concepts work together in a way that can, if used correctly, express universal thoughts or ideas...

WHY SHOULD YOU HIRE A PROFESSIONAL DESIGNER?

Are you a business owner, small or large? Do you often wonder if you should hire a professional to help with your business branding? There are plenty of free resources online that let you or a friend design all of your own products, including logos and websites, so why not forgo the professional and do it yourself?

CUT THE CLICKBAIT

Everyone has seen them. They lurk on every website, on every browser, and have the most ridiculous titles. What am I talking about? Clickbait, of course.

PERSPECTIVE - WHICH DO YOU SEE?

A few weeks ago, as I was browsing Pinterest, I saw what I would describe as a dark chocolate layer cake. The cake had thick chocolate frosting, topped with a stack of chocolate donut holes. I thought to myself

PRINT DESIGN VS. WEB DESIGN

Designs are all around us. We see them every day. From basic road signs to fanciful apps on our phones. All designs are the same, right? What difference does a computer, tablet or phone screen make? In reality, the difference is more noticeable than you might think.

FLAT IS THE NEW BLACK

I’ve always been a fan of minimalism, especially in web design. One of the most important aspects of designing for any media is that the end user can easily understand the message. Minimalism usually lends itself nicely to that idea. I’m not exactly sure why the flat design look has become so popular with people, but I know I’m a fan.

WHAT MAKES A LOGO GREAT

There are many factors to consider when designing a logo. Everything from color and shape, to where and how it will be used. Here’s a few good questions to ask yourself when designing a logo.